AN ANALYSIS OF WORD FORMATION IN LOCAL AND INTERNATIONAL COSMETIC BRANDS
DOI:
https://doi.org/10.56445/jje.v2i1.49Keywords:
word formation, english, education, literarureAbstract
This study is entitled An Analysis Of Word Formation In Local And International Cosmetic Brands. In this study, the researcher analyzed the word formation processes of 25 local and international cosmetic brands on Shopee. There were two purposes of conducting this research. (1) To classify and find the categories of word formation in local and international cosmetic brands on Shopee, (2) To find out the patterns and meanings in local and international cosmetic brands. In this study, the researcher did the qualitative research with descriptive approach. For the technique of collecting the data, the researcher used documentation study technique. The researcher used the theory of word formation by Yule (2010). For the result the researcher found 5 categories of word formation processes in 25 local and international cosmetic brands. They were 6 items for borrowing, 6 items for compounding, 4 items for blending, 6 items for acronyms and 3 items for multiple processes.
References
Ary, D., Jacobs, L. C., Razavieh, A., & Sorensen, C. K. (2009). Introduction to research in education (pp. 426). (8thed.). Cengage Learning.
Creswell, J. W. (2014). Research design: qualitative, quantitative and mixed Methodsapproaches (pp. 32). (4th ed.). Thousand Oaks, CA: Sage
Schuiling, I. & Kapferer, J.–N. (2004). Real differences between local and international brands: strategic implications for international marketers. Journal of International Marketing, 12(4):97-112. DOI:10.1509/jimk.12.4.97.53217
Siagian, A. O., Nufus, K., Yusuf, N. A., Supratikta, H., Maddinsyah, A., Muchtar, A., ... & Wijoyo, H. (2020). A Systematic Literature Review of Education Financing Model in Indonesian School. Systematic Reviews in Pharmacy, 11(10).
Susilo, A., Setiawan, P., & Wijoyo, H. Karakter Siswa Terhadap Motivasi Belajar Dalam Perspektif Agama Buddha Pada SMA Pangudi Luhur Bandar Lampung Article Sidebar.
Wijoyo, H. (2020). A Systematic Literature Review of Education Financing Model in Indonesian School. Systematic Reviews in Pharmacy, 11(10).
Wijoyo, H. (2021). Administrasi Pendidikan. Insan Cendekia Mandiri.
Wijoyo, H., & Riau, W. S. D. ANALISIS EFEKTIFITAS PENDIDIKAN AGAMA DALAM MEMBENTUK KARAKTER SISWA DI ERA PANDEMI COVID-19.
Wijoyo, H., Riau, S. D., & Maitreyawira, S. T. A. B. (2021). GOOGLE CLASS SEBAGAI MEDIA PEMBELAJARAN PANDEMI COVID-19. Dampak Pandemi terhadap, 1.
Yule, G. (2010). The Study of Language Fourth Edition. United Kingdom: Cambridge University Press.
Yule, G. (2015). The Study of Language Fifth Edition. United Kingdom: Cambridge University Press.
